🚀 Startups & Funding

Morningstar Dumps ByAllAccounts to Pello: Data Grab or Desperate Pivot?

Morningstar's offloading ByAllAccounts to Pello Companies, betting on core research over data plumbing. Everyone expected the data giant to double down—now it's handing off a 25-year-old tool to a fintech upstart.

Fintech Dose Apr 11, 2026 3 min read
Pello Companies logo merging with ByAllAccounts and Morningstar icons in fintech deal graphic

⚡ Key Takeaways

  • Morningstar sells ByAllAccounts to Pello for sharper focus on core assets amid $378B AUM empire. 𝕏
  • Pello installs fintech vet Cynthia Rojas Sejas as CEO, promising data innovation beyond aggregation. 𝕏
  • Deal signals potential data wars in wealth tech, but history warns of acquisition pitfalls. 𝕏
Published by

Fintech Dose

Markets. Money. Innovation.

#ByAllAccounts #Morningstar #Morningstar acquisition #Pello Companies #data aggregation #fintech acquisition #open finance #wealth management

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Originally reported by Fintech Global

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